Social Suicide

A POP-UP store and an exhibition of exhibitionism

Dec 14th – March 7th 2009

northandsouthideasgallery are pleased to present a Pop-up store and exhibition of Social Suicide, a London menswear label formed in 2005 by Matthew Grey (aka Tig) and Simon Waterfall. Social Suicide’s widely acclaimed suits and jackets bridge the divide between art and fashion by producing exceptional quality fashion of detailing, wit and intellect; clothes with cutting edge concepts.

“Simon and I very much see our collections as canvases, as vehicles for expression, as art. I believe that our clothes don’t simply appeal to the heart and soul – as all good fashion should – but to the mind as well. Beauty is only skin deep and lust is a powerful force, but love requires a spiritual and mental connection. Love has depth. Men are far more romantic than they are given credit for and at Social Suicide, we create fashion with a keen combination of love and lust, passion and potion.”
Matthew Grey

Primarily menswear and initially only suiting, the brand has matured from its initial collection of socio-political trompe-l’œil; through this coming winter’s historical retrospective “The Anthology Range”; to next summer’s technically inspired “Beaufort Scale – a very British forecast”.